★★★★★
Wonderful food tour not to be missed in Bogotá. Learned a lot, tried a lot, and definitely didn't leave hungry.
Paloquemao Market · Bogotá
EL TOUR DE LA FRUTA · by 321 Colombia
More than
tasting fruit.
Learning how to taste Colombia.
A guided market food experience through Bogotá's iconic Paloquemao. Taste exotic fruits, discover Colombian bites, stay hydrated, enjoy coffee and meet the people behind the market — all thoughtfully curated and included.
Leave with one new favorite Colombian food, or five.
Come hungry · Bogotá
2.5–3 HGuided experience
EN / ESBilingual host
5.0 GOOGLETraveler rating
20+ TASTESFruit, food & drinks
SHAREDUp to 6 guests
PRIVATE+ Specialized coffee or cacao tasting
9 YEARSExperience
SweetTangyCreamyCrunchyJuicyWonderfully weird
What makes it different
You don't just see the market. You learn how to read it.
Paloquemao is a glorious maze of ingredients, aromas, people and stories. We curate the route so the abundance makes sense: what you're tasting, where it comes from, how Colombians eat it and why it matters.
This is the learning at the heart of 321 Colombia — practical, sensory and rooted in place.
You may come for the fruit. You leave understanding Colombian food differently.
01Taste
02Understand
03Connect
04Repeat
What you actually eat
Come hungry.
There's much more than fruit.
Exotic Colombian fruits are the heart of El Tour de la Fruta — but not the whole experience. Along the way we include local bites and market specialties, hydration and coffee, while your host gives context to what you're eating.
Exotic & local fruitsColombian bitesMarket specialtiesHydrationCoffee
Everything served during the experience is included in the tour price.
And yes, coffee too
Coffee belongs in the story.
The core tour includes coffee as part of the experience. The private experience also includes a specialized Colombian coffee or cacao tasting.
Our tasting method
We don't rush through the market. We make time to taste it.
Part of the experience happens seated in a dedicated tasting space. We open fruits together, compare flavors and textures, answer questions and give you enough time to actually enjoy what you're tasting.
Dedicated tasting spaceWe rent places to sit instead of keeping you standing for the entire tour.
Generous selectionA curated variety chosen for seasonality, contrast and discovery.
Questions welcomeHow to open it, eat it, choose it, pair it — this is where curiosity becomes useful knowledge.
Comfortable paceDesigned to work well for families, seniors and travelers who want to experience the market without rushing.
Thinking about a date?Check availability in one message.
Check availability
Local experts
Expert knowledge, shared warmly.
Our hosts are one of the reasons guests remember the experience. They train so the quality of the tour does not depend on a script — it comes from real knowledge, service and curiosity — and they know how to host children and families with warmth, too.
Colombian fruits & biodiversityMarket knowledgeFood handling & tasting serviceHospitality & customer careStorytelling & cultural interpretationMindful eating & sensory awarenessKid- & family-friendly hostingGroup management
Hospitality & respect
The way we tour matters.
A good food experience should feel good for guests and respectful of the people who make the market possible.
We support the people we work with. We pay vendors for the produce, tastings and spaces that are part of the experience.
We make room for comfort. Seated moments and a considered pace make the experience easier for children, seniors and different kinds of travelers.
We curate rather than overwhelm. Paloquemao is huge. We help guests focus on the people, ingredients and stories worth stopping for.
The setting
Paloquemao: all of Colombia in one market.
Fruit is the thread, but the market is the world around it: flowers, herbs, potatoes, baked goods, cooks, vendors and Bogotá's everyday food rhythm.
That is why El Tour de la Fruta is not a checklist of exotic fruits. It is a curated introduction to a living food system — colorful, human and delicious.
What travelers notice
Real words from real guests.
★★★★★
The market is so lively that it was important to have a fun guide to experience the best of it all.
★★★★★
As a chef and nutrition expert, this was the best tour I did in Bogotá.
Planning your Bogotá day?Save your place at Paloquemao.
Book on WhatsApp
A 321 Colombia original
The Fruit Passport
First edition · Sold out
Created to help curious eaters keep discovering Colombian fruit long after the tour — a place to identify, rate, draw and remember what you tasted.
A new edition is growing. The passport is part of a wider idea at 321 Colombia: creating tools that help people learn through food, not only consume it.
New edition coming soon.
Frequently asked questions
Before you come hungry.
The essentials about timing, group size, what is included and the difference between shared and private experiences.
Is Paloquemao Market safe for tourists?
Yes. Paloquemao is a privately managed market with its own security, and our hosts know the market well and accompany you throughout the experience.
As in any busy market or city, we recommend keeping an eye on your personal belongings.
Getting there is easy by Uber or taxi, and Paloquemao has three internal parking areas. Mallplaza is also located right next to the market.
Is Paloquemao Market worth visiting?
Absolutely — especially if you love food.
Paloquemao is one of Bogotá’s great food markets and a beautiful way to understand Colombia through its fruits, flowers, ingredients and people. Produce arrives from different regions of the country, so in just a few hours you can experience an extraordinary amount of Colombia’s biodiversity.
What is the best time to visit Paloquemao Market?
We love the morning.
Our 9:00 AM tour works beautifully as a Colombian-style breakfast and gives you the chance to see the flower market while it is still active. The flower section starts winding down around 11:00 AM.
If mornings are not your thing, our 12:00 PM departure is also a great option.
Just come hungry.
What days does the Fruit Tour operate?
Our tours operate throughout the week, with departures generally starting at 9:00 AM and 12:00 PM, depending on availability.
Paloquemao winds down in the afternoon and may close on selected public holidays or during the end-of-year period.
Looking at a specific date? Check availability in our chat and we’ll help you find the best option.
How long is the Paloquemao Fruit Tour?
Plan for approximately 2.5 to 3 hours.
We like to take enough time to taste, ask questions and actually enjoy the market — this is not a race from stall to stall.
What will I eat on the tour?
Fruit is the star, but it is not the whole story.
You’ll taste 12+ Colombian fruits, depending on season and availability, together with local bites such as traditional amasijos, empanadas, juices and other Colombian flavors.
Rather than simply handing you samples, we guide you through how to taste, recognize and understand what you are eating.
Is this a fruit tour or a Bogotá food tour?
Both.
The experience is centered around Colombia’s remarkable fruit diversity, but we also explore other local foods, drinks, market traditions and the stories behind what Colombians eat.
Think of it as a Bogotá food tour seen through the lens of fruit.
Can I visit Paloquemao Market without a guide?
Yes, you can — but Paloquemao is a large, maze-like working market, and it is very easy to miss some of its most interesting fruits, stalls and stories.
Many vendors do not speak English, and some do not accept card payments, which can make exploring on your own a little more complicated.
Our tour was designed with the input of chefs and nutrition professionals to create a thoughtful tasting journey around what to try, how to eat it and how to understand it.
Do your guides speak English?
Yes. All our hosts are bilingual and speak fluent English.
They are also trained in Colombian fruits, food handling, hospitality, customer service and mindful eating, so you can ask plenty of questions along the way.
Can you accommodate vegetarian, vegan or other dietary requirements?
Yes.
We have hosted many vegetarian and vegan travelers, and our guides are trained to adapt the experience to different dietary needs.
If you have an allergy or a specific dietary restriction, just let us know before your tour so we can prepare accordingly.
Is the Fruit Tour kid-friendly? Can children join?
Absolutely. Children are always welcome.
We have years of experience hosting families, and the Fruit Tour is a wonderful way for kids to discover new flavors, become more curious about food and build a positive relationship with tasting something new.
Children under 14 receive 50% off the regular tour price.
Is transportation included?
Transportation is not included.
We meet directly at Paloquemao Market in Bogotá. Before your experience, your host will contact you with clear meeting instructions and can help if you have questions about getting there.
Do you offer private tours?
Yes.
Alongside our small-group experience, we offer a private VIP option for travelers who want a more personal experience.
The private experience includes a specialized Colombian coffee or cacao tasting.
How big are the groups?
We keep our shared tours intentionally small, with a maximum of 6 guests.
It gives us room to talk, taste properly, move comfortably through the market and actually get to know each other.
Do you offer discounts for large groups?
Yes. We offer special rates for groups of 10 or more people.
Send us a message with your date and approximate group size and we’ll prepare the best option for you.
How can I pay?
You can pay in cash or through a payment link.
If you have any questions before booking, just send us a message and we’ll guide you through it.
Should I book the Fruit Tour in advance?
We recommend it, particularly if you want the 9:00 AM departure, are traveling during a busy period or would like a private experience.
Our groups are intentionally small, so availability can be limited.
Book the experience
Choose the way you want to taste Colombia.
Same thoughtful core tour, two formats. Everything served during your experience is included.
Shared experience
El Tour de la Fruta
COP 250,000
per person
- Shared group · maximum 6 guests
- 2.5–3 hours at Paloquemao Market
- Trained bilingual host
- Fruit tasting, local bites, hydration and coffee included
- Kids receive 50% off
Private experience
Your group, your host
COP 335,000
per person
- The complete core tour, exclusively for your group
- More personal pacing and attention
- Fruit tasting, local bites, hydration and coffee included
- Specialized coffee or cacao tasting included
- The higher price reflects both privacy and the additional specialized tasting
WherePaloquemao Market · Bogotá
Typical departures9:00 AM · 12:00 PM
Contact+57 302 847 0414
Groups 10+Custom options available
Beyond our signature tour
Our Expertise,
Your Way
Beyond our signature Paloquemao experience, we design Colombian food and fruit experiences for larger groups, private events and special collaborations — always with the same care, hospitality and storytelling.
01 · Groups
Groups at Paloquemao Market
For groups of 10+ guests, we can host a private experience in a special venue inside Paloquemao Market — ideal for corporate groups, universities, agencies and incentive travel.
02 · Historic center
La Candelaria Food Experience
Add a professional Colombian fruit tasting to your La Candelaria city tour with a private experience at Plaza de La Concordia, right in Bogotá’s historic center.
03 · Private events
Private Events in Bogotá
We bring our tastings and Colombian food experiences to hotels, companies and private events, adapting the format to your group, space and occasion.
04 · Collaborations
Brand Activations & International Events
We design and support experiences for brand launches, conferences and tourism promotion. We can also help you showcase Colombia, its fruits and mindful eating at international events and collaborations.
Planning something unique?
Tell us about your group, event or idea.
Contact us to explore a custom experience. We’ll shape the format around your audience, setting and occasion.
Bogotá
Ready to taste Colombia differently?
Come hungry, bring your curiosity and let us do the rest. 3.2.1, let’s eat the world.
